Saturday, February 24, 2024

UFC President Dana White Reportedly Behind Trump’s Surprise Anheuser-Busch Endorsement

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CNBC reported on Saturday that , the president of the Ultimate Fighting Championship (), was the driving force behind 's surprise endorsement of Anheuser-Busch.

White took the lead in rebuilding 's relationship with conservative consumers after a brief sponsorship deal with transgender influencer Dylan Mulvaney sparked a boycott campaign.

In October of last year, White signed a six-year contract with Bud Light worth more than $100 million. A source familiar with the situation said that White asked Trump to speak positively about Bud Light's parent company, which allegedly led to Trump's Truth Social post about giving Anheuser-Busch a second chance.

Trump also mentioned several pro-American talking points about the company, which White has echoed.

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Trump owns up to $5 million in Anheuser-Busch InBev stock.

CNBC continues:

In his Truth Social post Tuesday, Trump appeared to be well-informed about detailed aspects of the beverage company's operations.

He noted that the company spends $700 million a year “with our GREAT Farmers,” employs 65,000 Americans and has provided scholarships to families of fallen members of the military. Trump wrote, “Anheuser-Busch is a GREAT American brand that perhaps deserves a Second Chance?”

In a press release announcing the deal, White said, “There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for.”

A spokesman for UFC declined to comment on White's conversation with Trump. A spokesperson for Anheuser-Busch did not respond to a request for comment.

In his social post defending Anheuser-Busch, Trump threatened to release a list of companies he considers “woke.”

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Patrick Houck
Patrick Houck
Patrick Houck is an avid political enthusiast based out of the Washington, D.C. metro area. His expertise is in campaigns and the use of targeted messaging to persuade voters. When not combing through the latest news, you can find him enjoying the company of family and friends or pursuing his love of photography.
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