Despite the conservative media-led backlash, Donald Trump is urging the country to give Bud Light a “second chance.”
A new NBC poll shows Trump with his “biggest lead” yet against President Joe Biden.
In a head-to-head matchup, Trump leads with 47% of registered voters to Biden's 42%. When third-party candidates were included, the spread increased to six percentage points in favor of the former president.
Conversely, Bud Light is not faring so well with consumers in the wake of a nationwide boycott of the brand.
According to Fox Business, the company's sales for the week ending Jan. 20 decreased by 29.9% compared to the same period last year.
Trump believes his support can encourage Americans to re-guzzle what was once the country's best-selling beer.
In a statement on Truth Social Tuesday afternoon, the former president praised Anheuser-Busch, Bud Light's parent company, and called for an end to criticism over their “mistake.”
The mistake concerned the blue-collar beer brand's partnership with transgender social media influencer Dylan Mulvaney.
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company,” Trump began.
The White House front-runner went on to say he was compiling his own list of “woke” companies, which would be made public soon:
“Why not, the Radical Left does it viciously to well run, conservative companies — and people,” Trump continued. “Very nasty, but it's the way they play the game!”
The beer giant was met with considerable criticism last year after the release of an ad featuring Mulvaney, with many pledging to boycott Bud Light. Anheuser-Busch InBev — the parent company of Budweiser and Bud Light — sent personalized Bud Light cans to a number of social media influencers, including Mulvaney, who identifies as a woman.
The pushback came quickly, and some stores were forced to give Bud Light away for free; the company even resorted to buying back unsold, expired beer from wholesalers.
A short time later, Modelo Especial passed Bud Light as the No. 1-selling beer brand on a dollar basis for the four-week and single-week period ending June 3, 2023.
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