America's best-selling beer has anointed a transgender social media sensation as its latest spokesperson, according to multiple videos posted online.
Bud Light's alleged partnership with TikTok star Dylan Mulvaney includes putting her face on packs of Bud Light in honor of her one-year anniversary of being a girl.
The Daily Caller reports:
Bud Light has apparently brought on popular transgender internet personality Dylan Mulvaney as a brand ambassador. Dylan posted several videos on social media showing off the new partnership. Although it is possible the videos were part of an April Fool's Day joke, the beer brand has not denied a partnership with Mulvaney.
The partnership adds yet another endorsement to Mulvaney's ever-growing list which includes: Ulta Beauty, Crest, Instacart, and Kate Spade. The highly-followed social media star also hosted a highly-successful cabaret show, with profits being donated to benefit The Trevor Project.
Criticism from social conservatives swiftly poured in:
In a social media post, Mulvaney said that the Bud Light partnership was not expected, but it is now highly-cherished.
“This wasn't on my bingo board,” Mulvaney wrote, “but it is now my most prized possession.”
Many argue that Anheuser Busch now risks alienating its consumer base. Market research shows that light beer is the right-wing drink of choice after bourbon.
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Coors Light, you just got a 5 new lifetime customers from our family! Bud Light you just LOST 5 lifetime customers! Good move…
So now Bud Light will be referred to as Bud Light In The Loafers.
Bud Lite…Bud Gone
Boycott Bud, Busch and Michelob!!!!
No exceptions! Boycott all of them.
Beer drinkers unite!!!
As if they aren’t already making a boat load of money, that’s what this is about, more money.
I don’t drink beer, but if I did it certainly wouldn’t be Bud for sure now. Go Woke, Go Broke.
Excuse me, but as far as I’m concerned, I’d MUCH rather drink equine urine than Bud Light anyway. Especially NOW. Go woke, go broke.