On Monday, Biden’s reelection campaign announced it will aim to flip deep red Florida, a Republican stronghold that Donald Trump has handily won in the last two elections.
Campaign manager Julie Chavez Rodriguez said in a memo that investing in Florida is part of the Biden campaign’s pathway to 270 electoral votes.
“Make no mistake: Florida is not an easy state to win, but it is a winnable one for President Biden, especially given Trump’s weak, cash-strapped campaign, and serious vulnerabilities within his coalition,” she said.
Chavez Rodriguez noted that the Biden campaign hired three operatives to run the campaign in Florida and that the state was part of the fall and spring ad buys, which were $25 million and $30 million spends, respectively. She also outlined that the Biden campaign has been focused on Latino outreach, and Florida has a large Cuban, Venezuelan, and Puerto Rican population.
She called Florida “a state where President Biden has a compelling story of results, Trump and Rick Scott’s extreme agenda is making Floridians’ lives worse, and the Democratic coalition is growing and energized.”
Chavez Rodriguez called Florida “Ground Zero for Trump’s MAGA Blueprint” and noted that books have been banned in the state and guns are easier to access than in other states. She also argued that Florida has rising housing costs and ranks 44th among states with health insurance access, citing The Commonwealth Fund.
Biden’s campaign manager also noted that Democrats see abortion as a winning issue that could shift voters plans.
Chavez Rodriguez outlined that abortion will be on the ballot in Florida, where the state Supreme Court issued a ruling that puts a six-week ban into effect May 1.
The Biden campaign has also set its sights on flipping North Carolina in November.
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