A new campaign ad from Spencer Pratt is drawing significant attention in the Los Angeles mayoral race, as the former reality TV star seeks to position himself as a serious challenger to incumbent Karen Bass.
The 30-second spot, released online, opens with Pratt standing outside the homes of Bass and City Council Member Nithya Raman, contrasting their living situations with conditions in other parts of the city following the devastating and historic wildfires of January 2025. The ad then shifts to scenes depicting urban challenges before focusing on Pratt himself, standing at the site where his home was destroyed.
In the ad, Pratt ties his personal experience to his campaign message, arguing that city leadership has failed residents and pledging to restore the city of Los Angeles to its former greatness. The message frames his candidacy as rooted in firsthand experience with the consequences of policy decisions.
“This is where I live. They let my home burn down. I know what the consequences of failed leadership are. That’s why I’m running for mayor. For my sons and the rest of us Angelenos that want to stop these corrupt politicians from destroying our city. We are going to get the Golden Age of Los Angeles back.”
The ad has generated reactions across the political spectrum, receiving broad praise with many commentators suggesting it could resonate with voters frustrated by issues such as housing, public safety, and infrastructure. Others have noted the unusual nature of Pratt’s candidacy, given his background in entertainment rather than traditional politics.
Polling suggests a fluid race heading into the June primary. According to a recent survey from UCLA Luskin, a large share of voters remains undecided.
Mayor Karen Bass currently leads the field, with Spencer Pratt and Nithya Raman trailing but still within striking distance in a crowded contest.
Fundraising data also reflects a competitive race. While Bass maintains a larger overall war chest, TMZ reported that Pratt raised nearly $540,000 for the Los Angeles mayoral race since January 2026, slightly outpacing Bass, who raised $495,000 over the same period.
Under Los Angeles election rules, if no candidate secures a majority in the primary, the top two finishers will advance to a runoff election later in the year — leaving open the possibility of a reshaped race depending on voter turnout and late-breaking momentum.
Pratt’s ad represents an effort to break through in a competitive field by combining personal narrative with broader critiques of city leadership. Whether that approach translates into electoral gains remains to be seen, but it has already succeeded in drawing attention to his campaign at a critical stage in the race.
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Just remember, Ronald Reagan (@former CA governor) came from the entertainment field. Of course, so did Jesse “The Body” Ventura (former MN governor). And Jerry Springer (former Cincinnati, OH mayor).