The world's second-largest coffee company has become embroiled in what critics are calling a Bud Light moment.
Costa Coffee, a subsidiary of Coca-Cola, unveiled the artwork on a mobile delivery van used at events in the United Kingdom. The country's largest coffee chain defended using the image. (RELATED: Somehow, Bud Light Has Dug Itself An Even Deeper Hole After They Donated…)
It depicts a transgender man, indicated by the scars on his chest from a double mastectomy, sipping java from a to-go cup.
A spokesperson for the chain defended the image, replying to social conservatives calling for a boycott: “At Costa Coffee, we celebrate the diversity of our customers, team members and partners.”
“We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves.
“The mural, in its entirety, showcases and celebrates inclusivity.” (RELATED: Publisher Rewrites Classic Children's Books To Be More Inclusive)
The Independent has more on the brewing debate:
Speaking to Talk TV, Labour MP Lloyd Russell-Moyle expressed his support for the mural celebrating “the diversity of how people live and not how we want people to live in a perfect world.”
When challenged by presenter Julia Hartley-Brewer, he added: “The mural does not go into details about the motivation of the person who is depicted like that at all.”
“If you don't want to go to Costa as well, I think that's your choice, and that's fine,” the MP added.
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