The North Face Encourages Customers To Attend Diversity Training

Mobilus In Mobili, CC BY-SA 2.0 , via Wikimedia Commons

A large clothing company wants all of its customers to attend diversity training and is offering them a financial incentive to do so. The North Face, a well-known retailer of outdoor gear, is offering a 20% discount to customers who successfully complete a course on Diversity, Equity and Inclusion. (RELATED: Trump Drops The Hammer On Woke Celebrity)

The course, named “Allyship in the Outdoors” is to educate customers on racial inequalities in outdoor pursuits. The course takes approximately one hour.

Fox Business obtained further details on the Gen Z-approved retailer’s new discount program.

For starters, it teaches that racism cannot be experienced by white people:

The course, which offered customers 20% off for learning about antiracism for one hour, contained elements of critical race theory, according to Heritage Foundation DEI expert Mike Gonzalez.

“It was the longest hour I have ever lived,” Gonzalez said.

The DEI expert added that the course was an “outrageous attempt at convincing people we live under an oppressive system of racial injustice,” particularly in the mountains.

“Privilege can give us access to the outdoors — that means some people can enjoy advantages that they inherit from birth and/or accumulate over time. For example, aspects of identity that can give privilege relate to race, religion, gender, wealth, sexual orientation, ability or citizenship status,” the course stated. “In this particular context, we refer to ‘White privilege’ meaning that your race and skin color can give you access to the outdoors when others can be excluded because of historic, enduring racism and biases.”

Reflecting on his ordeal, Gonzales expressed his feelings by saying that the class was “insulting” and “offensive.”

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